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Social media is an incredibly powerful marketing tool that every business professional should learn how to leverage. Whether you’re part of a social media content management team or are looking to open a small e-commerce store, social marketing skills are crucial. 

Have you ever poured your heart and soul into a social media post, only to find out that it only did “okay”? Mediocrity won’t get you to the top. You want a post that performs spectacularly.

You’re probably aware that Facebook is one of the top social media platforms. Just about every marketing tip imaginable has been tried. Before you waste time on things that won’t yield a return, however, read this article because we’ve already outlined the best ones! 

Here are five types of content that will help take your social media game to the next level:

1 – Video

In this day and age, videos are one of the most, if not the most effective type of content to use to reach an audience. There are just so many ways that you can make an engaging video. The only limit is your creativity!

When you make videos, make sure that they are informative yet entertaining. Show something new to spark new interest and conversation. Your audience should feel like they’ve learned something new after watching a video you’ve published. After all, engaging videos are relevant not only to your business but to your audience.

2 – Photos and Images

Humans are visual creatures, which is why we tend to learn and remember based on what we see. Research has found that photos receive around two times more engagement compared to posts that lack imagery.

This statistic alone is enough to show that you shouldn’t slack off adding visuals. Whenever possible, show instead of telling. It doesn’t matter what industry you’re in; there is always a way to present with pictures. Create images with stories behind them and keep your illustrations unique to get your customers to engage more with you.

3 – Writing and Text

Although a picture can be worth a thousand words, you shouldn’t ignore the text. If you have something useful to say, say it! Any updates, facts, insights, or anything interesting should all be shared with your customers. Create a balance between text and images. Doing so will help you boost customer engagement significantly.

4 – User-Generated Content

User-generated content, known as UGC, has worked for many companies. When you share content made by your happy customers, not only are you giving them credit, but you are marketing your products. You’ll also build a community that revolves around your products or services. It’s a win-win situation! 

5 – Blog Posts

Chances are that you have a company blog for more informative and relevant tips your followers can use. If you have a schedule, tie your blog posts along with your social media strategy. Integrate the right graphics, and watch as the reply count increases!

If you don’t have a blog, you can repost other people’s blogs that are relevant to your business. Show your customers that you are versatile and able to inspire them.

If you’re still having trouble following the above tips, perhaps it’s time to search for a Facebook marketing company to help! Remember, the moment you’re able to create great posts that receive a lot of customer interaction. Thus, you’ll enjoy a more significant customer base and a lot more money.

If you’re looking for a social media management platform to help streamline your digital marketing strategy, get in touch with us today to see how we can help!