from the blog
💥 Why Is Social Media So Popular?
Jappe Pollentier, Founding COO
2 September 2020
It’s hard to remember a time before social media, but it actually wasn’t that long ago when there was no Facebook, Instagram, Twitter, or one of the many other sites. As technology grows, so does our willingness to connect virtually. Why exactly do so many of us prefer to stay connected in this way? There are several reasons.
You can connect with people from all around the world.
You aren’t limited to the people in your own backyard anymore. Want to connect with someone who lives in France while you’re in the United States? Social media makes that a breeze.
The platforms are easy to use.
It’s easy to sign up for many of these platforms, and the fact that almost all of them have a mobile app makes it even easier. Usually all you need is a valid email address and to create a password and you’re in business. Some platforms don’t even require that. You can just download the app and start exploring.
It’s the new way to network.
If you’re looking for a new job or to meet new people, social media is the new way to achieve that. Virtual networking takes much of the anxiety out of the face-to-face meetings, and can actually offer you more opportunities than you would have gotten in-person.
It’s a great way to be social, even if you suffer from social anxiety. These platforms have given socially awkward folks a level playing field and practically eliminated the stress that used to come along with networking.
It’s a great way to grow your business.
One of the first things people do nowadays when they want more information on a business is to search to see if they have an online presence. It’s a great way for businesses to connect with their customers on a more personal level, even if they aren’t face-to-face.
Businesses can generate more traffic to their sites by running promotions, ads, and more. Influencers have also grown on these social platforms, with many making a career out of promoting products. It’s cheaper to hire an influencer than to run advertisements, so it’s a win-win situation for both businesses and the influencers they use.
The popularity of social sites and apps continues to grow. It’s the go-to way for many of us to receive news, connect with friends and businesses, and to stay engaged.
Chances are that your company has at least looked into social media marketing. However, you might not yet have taken the plunge, or you may be wondering what the best social media channels are for your brand. For many businesses, marketing on such platforms is crucial to successful and bountiful sales, so you want to start considering important criteria in your journey to pick the right avenues.
When the virus struck, there was more competition since more businesses were trying to find their way into online marketing. These changes led to more flexible strategies for marketing.
Regardless of the pressure social platforms put on companies to invest in paid social media strategy to reach their consumers. It’s vital you know that both paid and organic social media are required to be truly effective.